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WORK EXPERIENCE
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May 2010 - September 2010
Solutions Consultant
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PubMatic
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New York, NY
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- Built ROI models, conducted demos, gathered product requirements, scoped new solutions for online ad optimization platform
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2009 - 2010
Solutions Consultant
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Conductor
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New York, NY
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- Worked with marketers to manage their natural search through the Conductor Searchlight Platform, to improve search rankings, traffic and other key performance metrics
- Created a Return On Investment (ROI) model using Monte Carlo simulation methods to justify the business case for prospective customers, that has become a staple fixture across the organization including sales, account management and marketing
- Helped define selling process for new product including writing discovery questions and product demo scripts, and collaborated with sales team to bring on launch customers
- Advised product management team of customer use cases to shape solution roadmap
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2006 - 2008
Principal Sales Consultant
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Rapt, Inc. / Microsoft Advertising
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New York, NY
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- Worked with online media clients to increase revenue through price optimization, inventory prediction and analytics software and services
- Defined and delivered the value proposition for online advertising software solutions to C-level executives that generated over $5 million in revenue for Rapt and helped support its successful acquisition by Microsoft
- Built financial models to quantify Rapt uplift for clients across yield metrics including eCPM
- Sold solutions to customers including New York Times, USA Today, Reuters and MTV Networks
- Represented Rapt and spoke at industry events including IAB, MIXX and AdMonsters-Berlin
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2004 - 2006
Manager, Business Development
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Trilogy Software
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Austin, TX
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- Identified opportunities to create, sell and deliver value-generating services for clients in PC, Consumer Electronics and Auto verticals
- Responsibilities included identifying and measuring value levers and metrics, negotiating value-sharing deals, supervising 2 business analysts, communicating business requirements to product managers
- Engagements included Guided Selling Service at Gateway, to improve conversion rate and average order margin of online channel, and Mix Profit Service at Nissan, to improve profitability through optimizing mix of vehicles sold through dealers
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2003 - 2004
Principal
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Consulting Assignments
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New York, NY
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- Provided valuation analysis for Raritan, a provider of KVM (keyboard/video/mouse) and remote management solutions for servers, in its acquisition of Peppercon AG
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1998 - 2002
Vice President
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Mille Capital
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New York, NY
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Mergers and Acquisitions - Advised Earth Satellite Corporation, a satellite image processing provider on its $30 million sale to strategic acquirer MacDonald Dettwiler. Provided valuation and structuring analysis
- Advised Genesys Conferencing, a global specialist provider of teleconferencing, on four acquisitions including $158 million purchase of Vialog (an audio and videoconferencing company) and minority investment, strategic partnership and purchase of Astound (a data-collaboration software company)
- Provided full support for all deals including valuation analyses, due diligence, negotiations of letters of intent and outsourcing and supplier agreements, pro forma financial modeling, sourcing and contacting strategic buyers, and drafting of financing and confidential information memorandums
Private Equity and Debt Financing - Raised $40 million of private equity and $70 million of senior debt for Far&Wide Travel Corp, a consolidator of the tour operator industry. Wrote financing memorandum for the acquisition of the two platform companies and pro forma financials
- Gained broad knowledge of private equity and leveraged lending community by participating in investor meetings, performing scenario analyses, highlighting cost savings and synergies, and analyzing internal rates of returns for investors
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1997 - 1998
Associate, Strategic Planning
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Salomon Smith Barney
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New York, NY
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1996 - 1997
Senior Financial Analyst
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American Express
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New York, NY
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1995 - 1996
Research Analyst, International Convertible Bonds
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D.E. Shaw
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New York, NY
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1994 - 1995
Business Analyst
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Braxton Associates (Strategy Consulting arm of Deloitte)
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New York, NY
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