Robert Tsai's Resume (Last updated June 21st 2009)

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Robert Tsai

New York, NY

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OBJECTIVE

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Professional with background in business development, investment banking and software solution sales

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WORK EXPERIENCE

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June 2009 - Present
Solutions Consultant

Conductor

New York, NY

Working with marketers to manage their natural search through the Conductor Platform, to improve search rankings, traffic and other KPIs

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August 2006 - June 2008
Principal Sales Consultant

Rapt, Inc. / Microsoft Advertising

New York, NY

Worked with online media clients to increase revenue through price optimization, inventory prediction and analytics software and services (leading to successful sale of Rapt to Microsoft in March 2008).
  • Consulted with clients to determine business challenges to construct value proposition of Rapt's solutions
  • Built financial models to quantify Rapt uplift for clients across yield metrics including eCPM and Sell Out%
  • Presented business cases to senior buyers (Chief Revenue Officers, CFOs) at leading online publishers
  • Sold solutions to customers including New York Times, USA Today, Reuters and MTV Networks
  • Advised product development team of customer use cases to shape solution roadmap
  • Represented Rapt and spoke at industry events including IAB, MIXX and AdMonsters-Berlin

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2004 - 2006
Manager, Business Development

Trilogy Software

Austin, TX

  • Identified opportunities to create, sell and deliver value-generating services for clients in PC, Consumer Electronics and Auto verticals.
  • Responsibilities included identifying and measuring value levers and metrics, negotiating value-sharing deals, supervising 2 business analysts, communicating business requirements to product managers.
  • Engagements included Guided Selling Service at Gateway, to improve conversion rate and average order margin of online channel, and Mix Profit Service at Nissan, to improve profitability through optimizing mix of vehicles sold through dealers.

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2003 - 2004
Principal

Consulting Assignments

New York, NY

  • Provided valuation analysis for Raritan, a provider of KVM (keyboard/video/mouse) and remote management solutions for servers, in its acquisition of Peppercon AG, a provider of KVM-over-IP technology. Also, built financial model for budget and planning process.
  • Created market sizing and segmentation study for Intacct, an online accounting software provider, and assisted in planning process to target industry verticals for customized software solutions.

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1998 - 2002
Vice President

Mille Capital

New York, NY

Mergers and Acquisitions
  • Advised Earth Satellite Corporation, a satellite image processing provider on its $30 million sale to strategic acquirer MacDonald Dettwiler. Provided valuation and structuring analysis.
  • Advised Genesys Conferencing, a global specialist provider of teleconferencing, on four acquisitions including $158 million purchase of Vialog (an audio and videoconferencing company) and minority investment, strategic partnership and purchase of Astound (a data-collaboration software company).
  • Provided full support for all deals including valuation analyses, due diligence, negotiations of letters of intent and outsourcing and supplier agreements, pro forma financial modeling, sourcing and contacting strategic buyers, and drafting of financing and confidential information memorandums.

Private Equity and Debt Financing
  • Raised $40 million of private equity and $70 million of senior debt for Far&Wide Travel Corp, a consolidator of the tour operator industry. Wrote financing memorandum for the acquisition of the two platform companies and pro forma financials.
  • Gained broad knowledge of private equity and leveraged lending community by participating in investor meetings, performing scenario analyses, highlighting cost savings and synergies, and analyzing internal rates of returns for investors.

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1997 - 1998
Associate, Strategic Planning

Salomon Smith Barney

New York, NY

  • Developed plan for merger of Salomon, Smith Barney and Citibank global asset management businesses. Advised on acquisition of JP Morgan Australian asset management business.

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1996 - 1997
Senior Financial Analyst

American Express

New York, NY

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1995 - 1996
Research Analyst, International Convertible Bonds

D.E. Shaw

New York, NY

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1994 - 1995
Business Analyst

Braxton Associates (Strategy Consulting arm of Deloitte)

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EDUCATION

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1990 - 1994

Princeton University

Princeton, NJ

B.A.

  • Woodrow Wilson School of Public and International Affairs

  • 3.7 Overall GPA, 3.8 Departmental GPA Grade Point Average

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INTERESTS

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Soccer, Tennis, Skiing, Investing, Poker

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